Mark Ritson: Binet and Field aren't perfect but it doesn't make them wrong
How does brand building work? — Applied Brand Science
The Long and the Short of it — and the implications for Content and Storytelling
Les Binet on Twitter: "@BBHLabs @PeterFields Sorry to be pedantic, but 60% of comms budget, not marketing budget. There's a big difference." / Twitter
Getting your hands dirty; mediating the messy reality of combining the long and the short of marketing approaches | MEDIATION
Effectiveness in the digital age: Insights from Les Binet | WARC
The long and the short of it | Thinkbox
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck
The Long and the Short of it — and the implications for Content and Storytelling
The Long and Short of It: Measuring campaign effectiveness over time | WARC
The Long and Short of It: Measuring campaign effectiveness over time | WARC
The long and the short of it | Thinkbox
The Long and the Short of it — and the implications for Content and Storytelling
Are you playing the long or the short content game?
Long, Short & Wrong - marketing aX borders
Les Binet urges marketers to measure Google searches to predict brand health | Campaign US
In Conversation with Peter Field and Les Binet: The Long and the Short of It - YouTube
The Greatest Hits of Binet and Field – Tom Roach
Outdoor Advertising Effectiveness in Long & Short Term Strategies | JCDecaux
