Here at Trek Medics, we’ve always known that demand for the services and assistance would be high – few communities would argue the need for emergency medical services, and particularly in low- and middle-income countries where more than 90% of all traffic-related injuries worldwide occur. The bigger questions we’ve been trying to answer, however, are more concerned with public outreach – that’s to say, “If we build it, will they call?” After three months of hard work recruiting partners and training responders in Mwanza with the Tanzania Rural Health Movement (TRHM), and thanks to a generous seed grant from Google.org, we found that the answer to this question was a booming “Yes” – and it came quicker than any of us had expected.

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